Omega’s Planet Ocean Hits the Heights as Well as the Depths
Selling like hot cakes.
IT’S like the ocean on the wrist. Or, as its VP says, it gives the “emotion of going under the water.”
The latest offering from Swiss watchmaker Omega completes at last its series of modern takes to its three 1957 classic watches: the Speedmaster, the Railmaster and, now, the Seamaster.
“We took the watch that was very successful 50 years ago and adapted into it the design philosophy of the third millennium. From far away it looks the same, but we have improved the technology and changed some details of the design,” says Jean-Claude Monachon, VP for product development of Omega Ltd.
Expectations for Planet Ocean are huge. In Europe alone, a single delivery of 30,000 units was sold out in a matter of weeks.